《品牌故事的法则:赢得并留住客户的心》原名《The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds》Ekaterina Walter【文字版_PDF电子书_下载】

《品牌故事的法则:赢得并留住客户的心》封面图片

内容简介:FromthebestsellingauthorsofThePowerofVisualStorytellingcomesthehighlyanticipatedfollow-up,TheLawsofBrandStorytelling―thedefinitivequick-readingrulebookforhowtousethepowerofstorytellingtowinovercustomers’hearts,minds,andlong-termloyaltyWehavebeensharingstoriesfromthebeginningofhumancivilization―forgoodreason.Storiescaptivateoura[……]阅读全文